Dolce & Gabbana's "The One"

Before leaving the house, a majority of people tend to spray themselves with different fragrances.

Few do it as a part of their daily morning routine, while others do it occasionally. No matter what the case may be, almost everybody uses colognes and perfumes. Dolce & Gabbana, a highly favored fashion brand, is amongst the most popular in fragrances across the board. The photo shown above advertises one of Dolce & Gabbana's many fragrances, "The One." The photo uses ethos as a method of advertising, a method used by several other fashion brands too. They include Scarlett Johansson as a part of their advertisement, who is considered to be one of the most attractive actresses during this day and age. A bulk of people look up to celebrities and models, and try and do whatever they can in order to make themselves similar to these individuals. In other words, they are inspired. When customers are witnessed to images such as the one above, it gives them a reason to purchase that specific product. Few people may despise the portrayed model, or show no affection towards these individuals. The advertisement above proves to be effective because in the end, most people will end up purchasing the perfume after being exposed to such an image. After all, it is the reason fashion brands use celebrities and models as a method of advertising. Fashion is a tremendous part of these peoples' lives and they are judged upon based on their vogue decisions. Therefore, people trust their choices and are given a reason to purchase the product from a fashion stand point. Who else knows better when it comes to fashion than celebrities?